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Author: Emma Hall (page 1 of 17)

T&Pm hires global CTO from Publicis Groupe

April 25, 2024 / / Comments Off on T&Pm hires global CTO from Publicis Groupe

Ekin Caglar, the head of agency tech at Publicis Groupe, has moved to the newly-formed T&Pm as global chief technology officer. It’s the first big hire since The&Partnership merged with mSix&Partners last month to form T&Pm with a promise to put “AI at its core”. Caglar is here to do just that, and has plenty …

The post T&Pm hires global CTO from Publicis Groupe first appeared on More About Advertising.

Can AI trump humans at photography? Baz Luhrmann and Bombay Sapphire investigate

April 2, 2023 / / Comments Off on Can AI trump humans at photography? Baz Luhrmann and Bombay Sapphire investigate

Baz Luhrmann and Bombay Sapphire are challenging the creative potential of AI as part of a new exhibition at the Design Museum that will invite a robot to “enrich and enable” human creativity. It’s the culmination of the “Saw this made this” campaign, and features work that Luhrmann has supposedly handpicked from a global photography ...

The post Can AI trump humans at photography? Baz Luhrmann and Bombay Sapphire investigate first appeared on More About Advertising.

Mother and Uber Eats get creative with data for Ramadan OOH campaign

March 24, 2023 / / Comments Off on Mother and Uber Eats get creative with data for Ramadan OOH campaign

As well as being a holy month for Muslims, Ramadan is gaining cultural traction in the UK. There are Ramadan lights in Piccadilly Circus, a Ramadan Pavilion at the Victoria & Albert Museum, and a Premier League-sanctioned a pause during matches for footballers to break their fast (Iftar) if they are playing at sunset. There ...

The post Mother and Uber Eats get creative with data for Ramadan OOH campaign first appeared on More About Advertising.

Commercial media use drops and diverges according to new IPA TouchPoints study

March 14, 2023 / / Comments Off on Commercial media use drops and diverges according to new IPA TouchPoints study

Broadcast commercial media is continuing to lose share of viewing as we spend more time with streaming services and generally migrate to online entertainment and content. A new IPA TouchPoints report shows that 16+ audiences in the UK are watching 51 minutes per day less than in 2015 (and a quarter of an hour less ...

The post Commercial media use drops and diverges according to new IPA TouchPoints study first appeared on More About Advertising.

Publicis Groupe takes ‘Discounted Lives’ to SXSW shindig

March 10, 2023 / / Comments Off on Publicis Groupe takes ‘Discounted Lives’ to SXSW shindig

SXSW is underway in Austin, Texas celebrating everything new and shiny – this year ChatGPT, AI and psychedelics are in, while NFTs and the metaverse are out – Publicis Groupe’s Le Truc is there to remind delegates of more serious issues. Le Truc has created a “discounted lives” installation which exhibits two racks of t-shirts, ...

The post Publicis Groupe takes ‘Discounted Lives’ to SXSW shindig first appeared on More About Advertising.

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