Digital Webz UK

An integrated approach in the new age of digital!

Author: Emma Hall (page 2 of 17)

Anomaly drives data growth with new hire from Droga5 NY

Anomaly London has hired Droga5 New York’s group data strategy Director, Anthony Khaykin, as its first head of data. Khaykin takes responsibility for growing the data team at the agency, with a remit to recruit people from inside and outside the industry at all levels of experience, building the agency’s insight team and its ability ...

The post Anomaly drives data growth with new hire from Droga5 NY first appeared on More About Advertising.

Who is the Elon Musk of adland? Wonderhood “bursts the adland bauble” on Twitter

Wonderhood has had the genius idea of analysing adland’s performance on Twitter in 2022 in a book called “Bursting the Adland Bauble.” Who is the biggest self-publicist? Who got the most likes? Which emojis are the most popular? Who tweets in the middle of the night? Which brands are the most discussed? Uncommon – it ...

The post Who is the Elon Musk of adland? Wonderhood “bursts the adland bauble” on Twitter first appeared on More About Advertising.

Publicis Groupe launches social agency Boomerang in the UK

Boomerang, Publicis Groupe’s Amsterdam-based social-first agency, is opening in the UK, where 15 staff are taking up residence in the Chancery Lane HQ alongside Saatchi & Saatchi and Leo Burnett. Publicis acquired the ten-year old Boomerang – whose clients include Heineken, Mentos, Spotify, and KLM – in 2021. The agency, which claims to be the ...

The post Publicis Groupe launches social agency Boomerang in the UK first appeared on More About Advertising.

Ex-Goldman Sachs exec is Digitas’ first chief growth officer

Digitas UK has recruited its first chief growth officer, Sarah Hackett, who previously spent nine years at Goldman Sachs as corporate engagement officer. Hackett has since done shorter stints working at digital agencies Zone and Head, but it’s notable that she moved into advertising from investment banking – and stayed. The talent crisis has inevitably ...

The post Ex-Goldman Sachs exec is Digitas’ first chief growth officer first appeared on More About Advertising.

Dear Twitter advertisers: Elon Musk shows signs of humility as digital ad market weakens everywhere

It’s not been a good week for tech stocks as growth in the digital ad market slows and investors look for new places to put their money: Meta, Alphabet, Snap and Microsoft and the like had $550bn knocked off their market valuations. Elon Musk bounded in (with kitchen sink, below) to protect his $44bn Twitter ...

The post Dear Twitter advertisers: Elon Musk shows signs of humility as digital ad market weakens everywhere first appeared on More About Advertising.

Older posts Newer posts

© 2024 Digital Webz UK

Theme by Anders NorenUp ↑