Author: n Lucinda Southern
Publishers have long had their revenue undercut by blocklists preventing ads from showing up on articles about politics, hard news or other content that makes brands squeamish. Now, some publishers are feeling a new threat: carbon filtering tools and blocklists from firms like Scope3 and Good-Loop that let ad buyers filter the lowest carbon-emitting publishers....
As buyers spend the next few months figuring out how to accelerate testing alternative identifiers before third-party cookies deprecate, OpenX wants to make it a whole lot easier. The supply-side platform's (SSP) Cookieless Deal Library, launching Thursday, is a self-serve tool that lets buyers access more than 1,000 different deal IDs (from dozens of data...
For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party cookies in Chrome limiting publishers' ability to generate ad revenue. And--surprising no one--generative AI, which arguably splinters into multiple meteors around content production, operational efficiencies and distribution. It's no news that publishers are forced to...
For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party cookies in Chrome limiting publishers' ability to generate ad revenue. And--surprising no one--generative AI, which arguably splinters into multiple meteors around content production, operational efficiencies and distribution. It's no news that publishers are forced to...
One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. On Jan. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access...
